Workshops

Committee Programs

Management Training Series

Library Leadership Ohio

Millages and Bond Issues/Levies- Getting to Yes

Thursday, September 15,
4:15:00 PM - 8:45:00 PM

Location:
Cuyahoga County Public Library--Independence Branch

6361 Selig Drive, Independence, Ohio
Map

Cost:
$45 CAMLS Members
$55 Affiliate Members
$90 Non-members
Free for guests/speakers
Veggie Available

Deadline: Thursday, September 08,
Limit: 40
Registered Now: 35
Contact Hours: 5

**Notes:
Fee includes materials and a box lunch

Levies and millages are part of a larger, industry-wide change in the way libraries are configured to do business and satisfy customers. This seminar will examine in depth the many challenges and obstacles to successfully passing a millage, levy or bond issue, from the preliminary research and planning, through maintaining a strong message and solid supportive relationships, and finally reaching the desired achievement. The discussion topics will include the change in the property tax environment, the hierarchy of needs for community residents, strategies for successful passage of a millage/levy, timelines, costs, timing, roles for friends, volunteers, staff and trustees, as well as a panel discussion from those who have experience with millage efforts.

COURSE CONTENT

Definitions/application of millages/levies/bond issues and their use in the Library environment.
The political environment of levies/millages
What you need to know before deciding to launch a millage/levy.
Panel Discusssion-Examples of the Process at Work
Creating a master research plan.
Designing a marketing plan to successfully carry the initiative
Budgets, costs and rationale for marketing the initiative.
Collaboration, relationships and the care and feeding of the Millage/Levy team

BENEFITS TO PARTICIPANTS

Understanding of preliminary tasks including primary research, community dialogue, and developmental ground work in advance of the announcement of the project
Recognition of the multiple uses of research data beyond the millage/levy effort
Understanding of costs for different aspects of the effort and rationale for the expenditures
Recognizing the specific roles and responsibilities for the different participants in the process
Setting deliverables, establishing timeframes, building working relationships with partners/allies in the process
Recognition of obstacles including opponents to the initiative and how to deal with them.

Choose Title

Audience: Senior staff, directors, trustees

Presenter:
William J. Schroer Principal, Social Marketing,management/research consultant and speaker working with libraries and other non-profit organizations throughout the Midwest. Mr Schroer's background includes 15 years of progressive responsibility in corporate marketing assignments for Stokely Van Camp, Jeno's and the Kellogg Company. Bill's Company, WJSchroer Co. provides quantitative and qualitative research studies, strategic planning assistance, training in customer service, branding, creative thinking, communications, negotiations and a wide spectrum of topics.